Imagine going into a casino and playing a slot machine and winning every time. Then trying other games like roulette and winning again. If you started with just a pound (or a dollar) and doubled your money twenty times, you would be a millionaire. Imagine how you would feel.
I edited a guest blog earlier by Fairy Dharawat about how we buy things habitually and how that tendency can be used to merchandise more successfully. How can we resist the attempts by the larger retailers to persuade us to buy more, when we are trying to buy less and save? We can be aware that we do get into habits and buy the same things every week. Some retailers change their stores around a lot and we complain because we can’t find anything or because our shopping takes longer. We have to actually think instead of buying by force of habit. I went shopping the other day and I have got into the habit of buying a soft drink when I enter the store, but it wasn’t there. They had replaced it with cider and so I didn’t buy any. The changes can be more subtle and clever though and we do end up spending more money. (more…)