Psychology | Personal Branding
Company branding
I’ve looked at company branding a little recently and if a company isn’t doing so well they often re-brand their products and the company. Nike make sports shoes and trainers and they re-designed their shoes and changed the way the company did business. They had a bad reputation for the way they treated their workforce and so changed that and tried to produce their products in a more sustainable and environmentally way. Everything they do is part of the brand; part of their public persona; part of their image. Can we apply branding to ourselves to improve business success? To help us get a job? To help us get higher pay? (more…)
