What does ‘price discrimination’ actually mean?

I just looked at chickens in Tesco, they are £4.00 each or 3 for £10. Why do you have to pay a 1/5 more if you only want one? Is this discrimination in favour of families or against single people?

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7, December 2012 | Categories: Finance Friday, Frugal Friday, Money | Tags: Financial Services, frugal Friday, higher prices, price discrimination, save money, saving money, Telecommunication, Tesco, thrifty and frugal, Vehicle insurance | 1 Comment